2024 was a pivotal year in Hannah London’s business expansion. To support their growth and reinforce their position as a leading aesthetics clinic in the luxury beauty space, a distinctive brand refresh was essential. Moving away from clinical industry conventions, we brought new energy to the brand — making it feel more personal, aspirational, and emotionally resonant. Watercolour floral motifs and soft, dusty pastels, paired with an updated logo, refined imagery, and elevated typography, came together to create branding that felt both authentic to Hannah London and deeply aligned with its audience.