WORK

GRAPHIC DESIGNER - LEO JOSEPH

CONTACT

/

PERSPECTIVE ISSUE #6

ZYTIGA

this project contains confidential information. Please contact me at leo@leojoseph.net for the password 

PRECISION MEDICINE

COLOUR ASSEMBLY

1920 DIGITAL

FISHAWACK HEALTH 

HAEM TEAM 

 PERSPECTIVE ISSUE #9

DARZALEX

 PERSPECTIVE ISSUE #8

Challenge Blue Latitude Health looked to update their quarterly thought leadership magazine with the aim of inspiring growth and accelerating business development. A new look was required to reflect the ground breaking science and forward thinking business acumen discussed within its articles.

▶

TURN PAGE

TURN PAGE

Solution We analysed Blue Latitude Health’s readership to produce a new look and feel that resonated across the board. The introduction of new typographic and layout systems as well as a refreshed, content centric design approach enabled a bold new look, that both complimented and amplified its editorial style.

PERSPECTIVE ISSUE #6

Results Blue Latitude Health saw a 46% increase in new business enquiries of which 1 in 4 were attributed to engagement via the magazine. Confidence was bolstered in existing client relationships and the agency was able to affirm its position as a leading health care agency. 

◀ TURN PAGE

PRECISION MEDICINE

 TURN PAGE ►

COLOUR ASSEMBLY

Format Litho print, 100% recycled uncoated stock,  140x140mm

Project Promotional leaflet and signage developed for art collective ‘Colour Assembly's’ pop up art exhibition in Camden. Statements from 6 featuring artists are formatted within a diagonal grid of contrasting colours to create a memorable attractor.  

Project 1920 digital is a concept website that uses of paralex scrolling effects to explore how user interactivity can drive visual design. Red keylines lead the user through an infinate space; dividing it into a single collum, expansive modular gird. 

1920 DIGITAL

Results Blue Latitude Health saw a 46% increase in new business enquiries of which 1 in 4 were attributed to engagement via the magazine. Confidence was bolstered in existing client relationships and the agency was able to affirm its position as a leading health care agency.

PERSPECTIVE #8

Clone was selected for the primary type face to work as both the logo type and as a display font. Designed by Lasko Dzurovski, Clone has a formal, quazi-monospace appearance that is humanised by its rounded edges and quirky serifs, making it both relatable and assuring. 

As well as being relevant to Fishawack Health’s expertise in genetically tailored medicine, DNA evolves and adapts to suit its enviroment, much like Fishawack Health’s business offering. The helix revealed between the H’s of the  logo type formed the basis for further visual exploration of the  logo and serves as the brand mark. 

Warm hues of bright colours taken from the existing Fishawack Health companies work together to form the suggested primary colour palette. Their muted tones enable them work in harmony when combined, suggestive of the collaborative nature of the network. 

Fishawack originally began as a medical communications agency,   but over the past few years they have expanded to become a global, healthcare communications network. Each company within the group is made up of independent thinkers who are passionate about their field of expertise and intent on transforming the healthcare industry.  With the rapid expansion of the business came a need for a brand overhaul. In its current form, the brand was not reflective of its offering as a collaborative network and struggled to differentiate the network against its competitors. Starting with a logo, a visualisation of the brand was required to drive repositioning and to communicate to stakeholders how their future would look as a major global network. Concept: The connectivity of DNA. Once you have the basic structure in place,  anything is possible...

The logo was imagined in motion to demonstrate interactivity and how it might communicate past its static variation. Creating a ‘living’ logo gave flexibility for the brand to visually adapt and support the different agencies and departments housed by Fishawack Health. 

Exploring Fishawack Health’s visual identity pushed ideas beyond the meeting room to produce a tangible asset that portrayed the bussinessse's strategic vision as a global healthcare network. Visualisation acted as point of reflection and contributed towards the evolution of the companies brand strategy.

FISHAWACK HEALTH

PERSPECTIVE ISSUE #9

Challenge Janssen required a new campaign to communicate its break though Multiple Myeloma treatment within a saturated market that caters to a complex therapy area. Data coming from new research made it imperative to create an informative marketing tool that could susinctly communicate the benefits that Darzaxlex could offer to patients.  Solution We created bitesize content modules in the form of ipad applications that detailed medical infomation – taylored to customer needs. Each module was shaped by a product benefit and was made memorable by an underlying visial theme that also aided in making each module distinctive and inviting to use. The modules became known as a ministories.  ResultsOur use of story telling to communicate complex clinical data resulted in more productive brand engagements. Increases in the brands MAC and NPS scores made it evident that haematologists showed an increased interest in Darzalex and that more patients living with MM, were able to benefit from the life changing possibilities that Darzalex can offer. 

DARZALEX

Challenge The launch of Zytiga’s latest indication marked the beginning of new era of prostate cancer treatment. A campaign refresh was required to promote the innovative therapy to physicians so that more patients could benefit from the life saving benefits of Zytiga at a crucial point in thieir lives.

Results Our unique approach in championing both the aspirations of the patient and physician resulted in global market uptake of the First & Only campaign, which consequently has helped Zytiga to retain its position as a global leader in treating prostate cancer. 

ZYTIGA

Solution We enhanced existing campaign imagery by combining photography and illustration to create a narrative around their heritage branding. Our proposition: ‘meaningful life extension where it matters most’ led to an exploration of the futures of patients and their stories that had yet to be told. 

Solution We created a modular design system that could work around each years meeting theme. Our concept ‘The nucleus of Multiple Myeloma brand strategy’ communicated both the commercial and scientific nature  of the summit through a range of  eye-catching executions. 

Challenge The first annual Heam Team summit hosted key stakeholders within Jansen’s Haematology brand teams. A memorable and distinctive visual identity was required for communications, marketing collateral and workshop materials surrounding the event. 

HAEM TEAM

Results Haem Team Summit’s visual identity made it a stand out event in the Haemtology marketing space  and was widely appreciated by participants. Take home items such as stationary left a lasting impression and primed stakeholders for future Heam Team summits.