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This booklet was designed to help Blue Latitude Health pitch for new business within the precision medicine industry. A spacious duo tone layout was combined with portrait and image composed of excerpts of the human genome to communicate the interplay between genetics, emerging therapies and the inevitable effect data from these fields will have on patients.
100% recycled uncoated stock,
Promotional leaflet and signage developed for art collective ‘Colour Assembly's’ pop up art exhibition in Camden. Statements from 6 featuring artists are formatted within a diagonal grid of contrasting colours to create a memorable attractor.
1920 digital is a concept website that uses of paralex scrolling effects to explore how user interactivity can drive visual design.
Red keylines lead the user through an infinate space; dividing it into a single collum, expansive modular gird.
Clone was selected for the primary type face to work as both the logo type and as a display font. Designed by Lasko Dzurovski, Clone has a formal, quazi-monospace appearance that is humanised by its rounded edges and quirky serifs, making it both relatable and assuring.
As well as being relevant to Fishawack Health’s expertise in genetically tailored medicine,
DNA evolves and adapts to suit its enviroment, much like Fishawack Health’s business offering. The helix revealed between the H’s of the
logo type formed the basis for further visual exploration of the
logo and serves as the brand mark.
Warm hues of bright colours taken from the existing Fishawack Health companies work together to form the suggested primary colour palette. Their muted tones enable them work in harmony when combined, suggestive of the collaborative nature of the network.
Fishawack originally began as a medical communications agency, but over the past few years they have expanded to become a global, healthcare communications network. Each company within the group is made up of independent thinkers who are passionate about their
field of expertise and intent on transforming the healthcare industry.
With the rapid expansion of the business came a need for a brand overhaul. In its current form,
the brand was not reflective of its offering as a collaborative network and struggled to differentiate the network against its competitors.
Starting with a logo, a visualisation
of the brand was required to drive repositioning and to communicate to stakeholders how their future would look as a major global network.
Concept: The connectivity of DNA. Once you have the basic structure
in place, anything is possible...
The logo was imagined in motion to demonstrate interactivity and how it might communicate past its static variation. Creating a ‘living’ logo gave flexibility for the brand to visually adapt and support the different agencies and departments housed by Fishawack Health.
Exploring Fishawack Health’s visual identity pushed ideas beyond the meeting room to produce
a tangible asset that portrayed the bussinessse's strategic vision as a global healthcare network.
Visualisation acted as point of reflection and contributed towards the evolution of the companies brand strategy.
PERSPECTIVE ISSUE #9
Blue Latitude Health's quarterly thought leadership magazine was
a crucial marketing tool used for accelerating business growth and development. Design direction was required in 2017 and again in 2021
to reinvigerate the publication’s appearance with the aim of increasing customer engagement.
Blue Latitude Health’s readership was analysed to produce a new look and feel that resonated across the board. The introduction of new typographic and layout systems as well as a refreshed, content centric design approach enabled a bold new look, that both complimented and amplified its editorial style.
Blue Latitude Health saw a 46% increase in new business enquiries of which 1 in 4 were attributed
to engagement via the magazine. Confidence was bolstered in existing client relationships and
the agency was able to affirm its position as a leading health
Challenge Janssen required a new campaign to communicate its break though Multiple Myeloma treatment within a saturated market that caters to a complex therapy area. Data coming from new research made it imperative to create an informative marketing tool that could susinctly communicate the benefits that Darzaxlex could offer to patients.
Solution We created bitesize content modules in the form of ipad applications that detailed medical infomation – taylored to customer needs. Each module was shaped by a product benefit and was made memorable by an underlying visial theme that also aided in making each module distinctive and inviting to use. The modules became known as a ministories.
ResultsOur use of story telling to communicate complex clinical data resulted in more productive brand engagements. Increases in the brands MAC and NPS scores made it evident that haematologists showed an increased interest in Darzalex and that more patients living with MM, were able to benefit from the life changing possibilities that Darzalex can offer.
The launch of Zytiga’s latest indication marked the beginning
of new era of prostate cancer treatment. A campaign refresh was required to promote the innovative therapy to physicians so that more patients could benefit from the life saving benefits of Zytiga at a crucial point in thieir lives.
Our unique approach in championing both the aspirations
of the patient and physician resulted in global market uptake
of the First & Only campaign,
which consequently has helped Zytiga to retain its position as
a global leader in treating
We enhanced existing campaign imagery by combining photography and illustration to create a narrative around their heritage branding.
Our proposition: ‘meaningful life extension where it matters most’ led to an exploration of the futures of patients and their stories that had yet to be told.
We created a modular design system that could work around each years meeting theme. Our concept ‘The nucleus of Multiple Myeloma brand strategy’ communicated both the commercial and scientific nature
of the summit through a range of
The first annual Heam Team summit hosted key stakeholders within Jansen’s Haematology brand teams. A memorable and distinctive visual identity was required for communications, marketing collateral and workshop materials surrounding the event.
Haem Team Summit’s visual identity made it a stand out event in the Haemtology marketing space
and was widely appreciated by participants. Take home items such as stationary left a lasting impression and primed stakeholders for future Heam Team summits.
Engaging Dads for Royal College of Midwives
Every day, midwives support women to safely to bring children into the world, their work often goes far beyond the delivery room. Engaging Dads was a leaflet designed to help midwives communicate with men who are becoming fathers. Utilizing the The College
of Midwives existing branding, Illustrations were styled and a fan leaflet was designed to create a print piece that felt robust, easy to navigate and exciting to hold.
2024 marked an important year for Hannah London’s business expansion plan. A distinctive brand refresh was required to help communicate their position as a leading aesthetics clinic within the luxury beauty market. By leaning away from clinical industry norms, we were able to inject a new lease of life into the brand, making it feel as though it belonged in the homes and hearts of its audience. Water colour floral motives and dusty pastels combined with a refreshed approach to their logo, image and typographic standards contributed towards the production of affective branding that felt true to Hannah London and their customers.
VIDEO DRAFT VERSION 0.2
Engaging Dads for Royal College of Midwives
An exhibition presence was required to promote Janssen’s latest therapy offering within their Oncology portfolio. In addition
to their main exhibition booth at the ESMO 2022 conference, vending machines were strategically placed around the hosting venue that dispensed information packs for healthcare professionals. The foil packs contained booklets and contact cards outlining the product benefits and clinical advice that could be shared with their patients. This innovative approach capitalized
on the familiar brand identities of the products, primarily utilizing their striking colour palette in a space where promotional marketing was highly regulated.